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GS Post · April 7, 2013

Coca Cola Licensed Designs

“Textured” Coke Classic Design.

Over the last few years I’ve done more and more exploratory work for clients. This involves brand exploration and ideation on new potential product lines and identities. This past year my client Tervis hired me to design some Coke Classic wraps for their tumblers to be used in a licensing presentation.

I was provided with a style guide of Coke Classic brand assets and asked to create some brand centric designs that utilized these assets and kept true to the vintage aesthetics of the Coca Cola brand. Each design also had to have a QR code included with it.

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- admin | 04.07.13 - 1:32 AM | View Comments

GS Post · March 31, 2013

Mad Men Linear

View larger Mad Men image here.

Looking forward to season 6 of Mad Men. It’s one of my favorite TV shows. Yes I enjoy the creative context which is advertising, but the other aspect I enjoy is that the era is the 1960′s and I’m always spotting the same decor and objects my parents owned and I remember seeing when I was a kid.

I think in the second season I spotted wooden ducks with metal wings hanging on a wall during one scene and just laughed because my parents had the exact same set in our living room growing up. Kudos to prop master Scott Buckwald for a very authentic touch to an already compelling narrative.

My favorite character on the show is Roger Sterling. He plays a narcissistic womanizer with a quick wit and a penchant for liquor and cigarettes. He’s a good example of everything you shouldn’t be, and he pulls the roll off in a very entertaining way.

So I decided to illustrate him tonight using one continuous line.

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- admin | 03.31.13 - 1:16 AM | View Comments

GS Post · March 18, 2013

Low-End Advertising

Ad for B&W Flyer.

During the course of designing a logo for a local roller derby team called the Knockouts, I was offered a FREE full page ad in the flyer they give to all attenders of the monthly matches.

I figured the audience is there to see some rough and tumble action so I decided I’d take the same approach to my ads message. I’ll be attending the event so I’m curious to see how people might respond to it when flipping through the flyer?


Keywords: Commentary, Ad

- admin | 03.18.13 - 6:06 PM | View Comments

GS Post · March 16, 2013

Playing the Editorial Card

Editorial Illustration.

I don’t do a lot of editorial illustration. But one publication I’ve been doing editorial illustrations for well over a decade now is a magazine called “Oil and Gas Investor.” I get sent the article, I read it, re-read it and try to glean some bit of information I can elaborate into an interesting visual narrative that will represent and work well with the article.

The premise of this article was on research being done by universities regarding shale-gas exploration. Initially research papers were coming out and the reports were positive in general, than the debate would begin to flame the research via ad hominem personal attacks on the researchers behind the reports.

So this dynamic of academia playing their research card and having the cards turned on them leading to the report than becoming a negative reflection on them was the idea I played off of. My client liked an old illustration I had done years ago so I used the same segmented style and format on this editorial illustration.


Keywords: Illustration, Commentary, Editorial

- admin | 03.16.13 - 12:50 PM | View Comments

GS Post · March 4, 2013

SXSW Talk

I’m really excited to be be speaking at SXSW this year.

I’ll be doing my “Drawing Conclusions” presentation I originally created for the HOW Design Conference.

SXSW is the largest event I’ve ever spoken at. And this last week I did my first media interview about my talk and have a few more lined up once I get to Austin.

But what I look forward too the most will be the BBQ. Yum!


Keywords: Drawing, Doodling, Creativity, Commentary, Speaking

- admin | 03.04.13 - 9:47 PM | View Comments

GS Post · March 1, 2013

Creative Habit

Sasquatch cardboard doodle.

I’ve been on this cardboard doodle kick for about a month now. It’s been a fun creative habit.

Today I decided to draw a Sasquatch and posted my initial one via my instagram account. Someone asked if they could buy it so I agreed and it’ll be shipped out in the next day or so to a new home.

I was kind of bummed though, I like these funky pieces of art so I decided to draw another one for myself which you can see in the image above.

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- admin | 03.01.13 - 10:42 PM | View Comments

GS Post · February 25, 2013

Cardboard Doodles

Doodle tools needed.

I’ve never been able to draw in a sketchbook, I just find it too confining for my creative tastes. I prefer drawing in notepads, the kind you can simply tear out a sheet guilt-free and tack to a wall or place inside a project folder etc. Because I use notepads I’m left with a thin cardboard backing once I draw through all the pages.

I’ve always thought it was a waste to just toss these cardboard sheets away so I started saving them. I wasn’t exactly sure what I’d end up doing with them but so far they’ve led to what I call cardboard doodles. It’s more like a creative exercise for me and a good excuse to draw. I also like the fact the cardboard isn’t being tossed in the trash and becomes fun art.

All you need to do you own cardboard doodle is shown in the photo above. And this post shows how I created my most recent cardboard doodle “Angelic Pooch.”

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- admin | 02.25.13 - 12:34 AM | View Comments

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