Intel mark detailing problem.
In a digital world there is no excuse not to pay attention to details.
It’s been nearly six years since intel revealed their new logo. And for those who don’t know intel is an Oregon company so I see their logo a lot and even though it’s been years since it came out, I’m still annoyed by what I consider a detailing problem.
The problem and the fix.
Lets face it intel isn’t a company that is unfamiliar with details. Their all about details, engineering and designing microscopic circuitry and nano scale technology on a daily basis that can hardly be seen by the naked eye. Yet right out in the open for everyone to see each and every day is what I consider visual tension in their own logo.
I wonder why the agency, or rather the designer who created the intel logo didn’t slice off the end of that swoosh? It just comes off a lot cleaner with the end of the swoosh sliced off. I realize design is a highly subjective topic, but this seems like an obvious thing to do visually.
Visual tension removed.
When I design graphics that are as iconic as this mark I go out of my way to scrutinize the balance, positive and negative. Anything that causes the eye to hang up seems to warrant a second look and potential alteration. For me, the end of the swoosh is encroaching into the negative space and causing unneeded visual tension.
But I’m sure many of you will disagree with me on this? But that’s what my designer eye sees every time I look at this mark.
Keywords: Logo, Branding, Commentary, Rants
Thx, Von…now I see it too, and it will always pop out at me since it’s in my head now. Good catch, BTW…did you ever send this to them?
Von,
I completely agree but, I noticed another spot. It’s the radius of the “l” and bottom right of the oval. If those to curves were to meet up, as they are, it’d look odd.
Just my two…
Brandon
It appears to me that they did not chop off the tail-edge of the swoosh so that the spacing from the baseline was equidistant to the spacing on the right-side of the logotype. While I do see your point, I am equally unhappy with your edit because of the spacing difference now.
In the end, I don’t think a single consumer cares or has noticed, but now that I am staring at it, it’s hard to ignore.
Date Hello, I have browsed most of your posts. This post is probably where I got the most useful information for my research. Thanks for posting, maybe we can see more on this. Are you aware of any other websites on this subject
I would also make the baselines of the “L” and swoosh right by it line up. That’s how particular I am!
I think they set the end of the swoosh in between to avoid the hard vertical line of the “l” meeting up with the end of the swoosh and creating a longer vertical line.
By ending the swoosh at the right side of the “l” as in your example, the viewer’s eye creates a longer vertical line and effectively cuts of the swoosh at it’s start. Personally I would rather leave the overlap there so as to break that vertical and have the view connect the “l” to the swoosh.
I wonder why the designer didn’t connect the tail of the ‘L’ to the swoosh. That makes a lit more sense to me
It is odd that the designer didn’t revise the tail…but then again in my experience “visual tension” is not in the vocabulary of most of those whom are in seat of approving an Intel logo. I could just as easy see your revision as the original final submission but the client offering their “expertise” to extend the bottom tail just past the L.
Personally I don’t think this is a major problem. The original version looks more balanced to me. BTW, I’ve noticed the same thing above the “n”.