Glassy logotype direction 1.

A lot of creative concepts are developed by designers for explorative purposes and never see the light of day. Because of this I’ve always thought a good concept for a book would be to feature nothing but ideas that were never used.

One purpose my Drawsigner blog serves is to showcase design and illustration projects I’ve worked on, but for one reason or another either never got used or the client just didn’t like what I came up with. This post is about the later.

Mock up on actual product.

The logotype shown at the top of the post was my first design concept. (Very limited budget) It fit the target audience and genre as defined in the brief, in other words it was an appropriate direction for his business. I presented the concept and the client didn’t like it.

The Glassy product line is marketed to a lower end clientele like skateboarders, and any teen interested in action sports but can’t afford to spend a ton of coin on high-end sunglasses. Regardless of a clients price point I always invest the same amount of creative energy to develop a branding that will help them market themselves more effectively.

But that won’t ever have a chance to happen if a client doesn’t like the design and won’t use it.

Glassy logotype direction 2.

No designer purposely sets out to disappoint a client. And even though the budget wasn’t there, I agreed to do another exploration that played off the mark that the owner himself had created for Glassy. I normally don’t allow a client to steer the creative like this, but I really wanted to make this project work for them.

The above design concept was presented and once again the client didn’t like it.

I tried to rectify the situation by asking the client to source out visual examples of what he had in mind regarding styling. The client wouldn’t do this and that makes it next to impossible to define a style that is going to deliver on expectations when you’re shooting in the dark. It was time to back out now.

“Scorch” the hating sun.

So what’s the graphic moral of this story? Take your pick:

- You never bat a 1000
- As long as you can pay your mortgage who cares
- No good deed goes unpunished
- Learn from failure
- Some clients are just dumb ass
- Burning bridges is kind of fun
- At least your pain makes for fun reading on your blog

I don’t know? You tell me in the comments below.

As much of a bummer as this project was I at least was able to create a fun secondary brand character based on the Glassy byline of “sunhaters.” I named it “Scorch” and the client actually seemed to like this aspect of the work I did.

Keywords: Commentary, Rant, Design, Process, Logo, Hand lettering