The making of a Lynda.com design course.

Over the last six years I’ve authored four books. That said there’s no John Grisham’s in design publishing and the investment of time to produce a well crafted content rich book is a lot of hard work.

So when I was asked to do another book this past year I told the publisher I had to think about it. I just wasn’t sure I wanted to go through the hassle that comes with this enormous task. If I don’t love doing something the last thing I want to do is commit to it.

A few days later I got a call from my friend Mordy Golding who now works at Lynda.com and he asked me if I’d create a course for them on design. The more I thought about this, the more I realized this format for delivering information is better suited for me than a book is. The whole medium of interacting with an audience and talking to them is far more appealing than putting my thoughts and images on paper and sticking it on a shelf. So I turned down the book offer and agreed to create courses for Lynda.com.

A few weeks back I flew down to Lynda.com headquarters and we spent nine days shooting the entire course. The whole experience was a lot of fun and this post will give you a good idea as to what it takes to produce this type of video content.

So what’s my design course going to be about you may ask? Well I can’t get too specific but in general it’s about the creative process. From initial client contact, gathering information, ideation, sketching, refining, building out your art digitally, presentation, revisions, art direction and everything else in between.

This post is a sneak peek behind the creative scenes at Lynda.com.

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