Sinfully ugly logo.
The most intriguing projects for me are those that challenge me to think differently, or cause me to approach something in a new way. Rarely are projects so smooth as to avoid any bumps in the creative road, some times that happens, but most often the creative process between client and designer can get a bit messy along the way. So knowing how to steer the proverbial ship through the waters of client expectations and personal preferences is paramount in pursuit of resolving a design problem.
In this post I’ll reveal some interesting aspects that transpired during the course of a recent project.